Tuesday, December 23, 2008
2008 California Summit on Financial Literacy - CalCPA and California Jump$tart Coalition
I found this to be very ironic, so I wanted to share. This is a short video of the 2008 "Financial Literacy Summit" hosted by the California Society of CPA's and California Jump$tart. I commend them for putting on this event, and I think that most viewers will agree this clip is great exposure for the financial literacy cause in general, as well as their specific event (notice their logo in the background of EVERY interview). Smart folks!
However, when we recently wanted to film something similar at the Larimer County Financial Literacy Summit (held on 12/8 in Colorado), they tried to tell us "no" because it would be "too disruptive" and they were opposed to “adversarial” words like "shocking" in our press release when describing the state of financial literacy in this country (how else would you describe it?). Because it was a public event, we finally got limited access to film the individual interviews we wanted in a back room, but I really wish we could have actually covered the "event" in a manner like this video for inclusion in our documentary movie, as well as for promotion purposes of the event in the future. Not exactly PR geniuses…
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